By Andrea Butter
The definitive behind-the-scenes tale of the visionary staff that introduced the hand-held industry.Palm insider Andrea Butter and manhattan instances columnist David Pogue -- with complete, specific cooperation of the company's founders and greater than fifty key Palm and Handspring executives -- inform the riveting story of the beginning of an continuously within the headlines. The origins of this risky all started with the tiny workforce who beat marvelous odds to show the PalmPilot right into a billion-dollar marketplace and later took their final imaginative and prescient to Handspring, now Palm's strongest rival.Many of trendy present occasions in terms of the contest during this are forecasted during this vital enterprise drama. The authors take an exceptional examine how the visionary founders of the led the most profitable startups in heritage to be triumphant opposed to all odds-including a shoestring finances, shortsighted company companions, and pageant from Microsoft. The roller-coaster journey is stuffed with perception into the bungles a bet capitalists, the attract and pitfalls of partnerships with mammoth enterprises, and the steely choice had to keep entrepreneurial and visionary independence. With gripping debts of the last-minute crises that nearly torpedoed the PalmPilot at the eve of its unveiling, and the effective, unparalleled reception of Palm on the market, in addition to the glimpses into the way forward for this undefined, this e-book is as pleasing because it is educational. Key revelations include:* the rules of industrial, economic climate, and product layout that led Palm to be triumphant the place billion-dollar firms like Apple, Motorola, and Casio had failed.* vital moments in technological improvement of the hand-held resembling the key "Easter egg," a software program shock planted within the Palm software program that just about sank release plans.* precise perception into the showdown with Microsoft, and 3Com's tragic determination to not make Palm self sustaining that led Palm's founder Jeff Hanwkins and CEO Donna Dubinsky to take their imaginative and prescient elsewhere.* the continuing festival among Palm and Handspring. the recent competitors to deal with together with Sony.